Publishing For Profit _ THOMAS WOLL

Author: THOMAS WOLL
Genre: Business & Economics
Binding: Softcover
Retail Price: $33.95
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Successful Bottom-line Management for Book Publishers
ISBN: 9781556526176
Category: Language Arts & Disciplines
Publisher: Chicago Review Press
Maturity Rating: NOT_MATURE

1 in stock

SKU: B00121118

Description

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in stepcovering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice
pages: 357

Additional information

Weight 0.923 kg
Dimensions 28 × 20 × 6 cm
Book Author

Book Title

Publishing For Profit

Book Genre

binding

Softcover

Book Condition

Very Good

first_letter

first_title_letter

retailprice

33.95